At EquityName, our naming group has worked with discerning firms in name creation and corporate identity. We believe that a great name is one of the greatest investments that your firm will make.
With that in mind, it is our goal to create a name and identity for your enterprise that is a vessel of value today – and over time.
We have developed six key principles that guide our activities.
6 Keys for Sustained Name Value
Key #1: Strategic Focus. EquityName recognizes that your name should flow from your business’ mission, goals, objectives and positioning vis-a-vis your competitors and external market forces. We’ll work with you to gain an understanding of your current company, current company strategy, and vision of the future, company proposition, the benefits your firm provides, and the key elements of your business’s competitive advantage.
Key #2: The Importance of Distinction. We’ll make a list of all the salient competitors in your industry. We’ll stay clear of anything resembling these names and instead will develop a clear and powerful identity that will set you well ahead of others in your field. If the industry is dominated with logos of a particular color or style, we’ll develop an identity that’s very different.
Key #3: Your Online Identity. The dot-com extension is the only internet domain address that we’ll consider for your firm. For long-term equity growth, the dot-com is the only URL that matters.
Key #4: Evocative & Suggestive Elements. At EquityName we create names that convey a true sense of your core company values, attributes or distinction. Names that describe what you do are tough to build a sustainable brand around.
Key #5: The Power of Brevity. Great creative names are short in length. You want your name to be easy to remember and easy to spell. So stay away from unusual spellings or odd letter choices. The easier a name is to spell and pronounce, the easier it will be for your customers to remember. This adds value and is the foundation for enhanced equity.
Key #6: Consistency & Integration. To build the greatest value and brand equity, your name and corporate identity must be consistent at every one of your brand touch-points. We’ll also work with you to ensure that your identity is fully integrated throughout your enterprise.
An “EquityName” Builds “Name Equity”
Our naming experts are focused on value creation. So we’ll develop a name and identity with staying power.
We offer two options to get you started “Ready-To-Use” Names and Custom Naming Services.
Our “Ready-To-Use” Names are designed to get your company started fast. Check out our inventory or available names and you’ll be set to go within hours. Click here to learn more.
We also offer a range of Custom Naming Services for the development of a name and identity specifically for your firm. Click here to learn more.